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9 useful applications to include in your church’s mobile app

By | June 13, 2013

If you think your church is ready to launch a mobile app, or redesign its exiting app, you’re not alone. Many church and gospel-centric ministries are beginning to recognize the value of what we like to call it the sticky and ubiquitous mobile app, which occupies as much as 2 hours of a typical smartphone user’s day.

A previous post made the point that the primary questions a ministry leader should ask when preparing a mobile app are: what content the app should contain; how and on what mobile platform to deliver it; and finding a quality mobile app developer that is attuned to your ultimate mission to spread the gospel. In this post, we get a little more detailed.

How to make your ministry’s mobile app work for you

By Jason Alexis | May 31, 2013

In a more recent post, we presented hard evidence that mobile apps are sticky and ubiquitous. Research now shows that smartphone users on average spend about 2 hours per day using apps, and just 30 minutes browsing mobile websites. The scenario is no different for churches: according to the Christian Web Trends website, church apps are more than just a passing fad.

The sticky and ubiquitous mobile app

By | April 23, 2013

Smartphones are everywhere. Literally. According to Business Insider, there will soon be one smartphone for five people in the world–that’s roughly 1.5 billion smartphones for the world’s 7 billion inhabitants. These “mobile computing”/communication devices are selling at a pace of slightly under 50%. And despite their relatively high cost, smartphones are even finding a home in the the least developed regions.

Why your church needs a mobile-friendly website

By Jason Alexis | January 26, 2013

“If you build it, they will come.” Conversely, if you don’t build it, or if you don’t build it well, they will leave. That’s essentially the gist of a survey conducted by Google, and summarized at their Mobile Ads Blog. This study showed that 67% of people browsing a “mobile-friendly” website said they’re more likely to buy (or more broadly, consume) what the site was offering, while 61% of people encountering a mobile-unfriendly site quickly move on.